A few weeks ago I was watching my 7 year old Grandson Joel as he was drawing a picture of a strawberry patch.
As he drew, it began to look more and more like a Christmas wreath than a strawberry patch. I told him that it looked pretty good, but suggested to him that "maybe you could put a few strawberries here, and here and here" as I pointed to the big white area in the middle of his drawing.
He looked at me in all seriousness and said...
"Grandpa, it doesn't matter what YOU think, it's what the artist thinks!"
It was funny at the time, but I have been thinking about this quite a bit.
You know what? He is right!
There is a great lesson to be learned here. The lesson applies very well to Internet marketing. Actually it applies well to ANY kind of marketing, it doesn't necessarily have to be on the internet.
We have a tendancy to come up with an idea that we think is the greatest thing since sliced bread. We're absolutely convinced that everybody will beat a path to our door to buy our product. We spend lots of money to develop a sales campaign, build a website, buy advertising and so on, and spend a lot of time and effort to draw people to our website, get good search engine positioning, and then more often than not we're disappointed because very few people buy our products.
Could it be that the marketplace doesn't care about our opinion?
Does that hurt your ego? It shouldn't. It should open your eyes to this very simple, but wildly profound truth.
IT DOESN'T MATTER WHAT YOU THINK, IT'S WHAT THE MARKETPLACE THINKS THAT IS IMPORTANT!
Big companies spend millions of dollars on market research, testing and surveys before they ever spend any money in developing a product or marketing a product. Doesn't it make sense that before we ever spend a dime on any kind of product development, website development or whatever that we should spend some time first to find out what people are buying, when do they buy, and how do they buy?
By doing proper research in advance, you'll save yourself a lot of wasted time and effort, and you'll be rewarded many times over by successful, money making websites. Finding profitable "niches" is not a difficult process, but it can make all the difference in the world as to whether or not your website will be a huge success or a dismal failure.
As you consider what kind of websites you'll be building, keep in mind the lesson learned from a 7 year old. |
